Copyright: ©1995 MapInfo Corp., Troy, NY, all rights reserved


Contents


Introduction
Welcome to the MapInfo Electronic Catalog!                         Available Mapplets™:

Mapping is revolutionizing the way your colleagues are analyzing and presenting their data. And now you have the opportunity to do the same. Mapplets™, an easy-to-use suite of mini-applications, tutorials, maps, and demographics, is perfect for honing your mapping skills, increasing your analytical power, and getting instant, customized results in the form of clear, meaningful maps. Mapplets™ includes mini-applications and tutorials like Territory Builder, Demographic Viewer, Marketing Savvy, Mastering Map, and Great Maps! Plus, U.S. ZIP Code boundaries and U.S. County boundaries and over 102 demographic variables at the U.S. county level for businesses and consumers. Mapplets™ is available on one CD-ROM.  Together, these applications provide a diverse yet easy-to-use suite of presentation mapping solutions! Click the buttons to the right to learn more.

© 1995 - 1996 MapInfo Corporation. All rights reserved. MapInfo, MapBasic and the MapInfo logo are registered trademarks and MapInfo Desktop, MapInfo Professional, Mapplets and MapXpress, the Mapping Superstore are trademarks of MapInfo Corporation. All other marks, trademarks and registered trademarks are the property of their respective owners.


What is Desktop Mapping
Desktop mapping software provides an exciting way to see and analyze business information using geography. Why geography? Because over 85 percent of all business information has a geographic component -- a ZIP Code, a telephone number, a street address, even a latitude/longitude coordinate. And by using geography to combine and display many different types of data on a single map, thousands of savvy businesses worldwide are using desktop mapping solutions to make critical, informed business decisions. Desktop mapping software, such as MapInfo Professional™ and MapInfo Desktop™, are powerful tools that let you analyze your business data and create dramatic new pictures of your business. Spot trends, patterns, and opportunities that were impossible to see with traditional analysis tools. Perform sophisticated “what if” analyses to determine the best use of resources before they’re committed. How effective are your direct marketing campaigns? Why are some sales offices more productive than others? Are your offices located where they should be? These sophisticated analyses and much more can be done with desktop mapping. Find out why many Fortune 300 companies have turned to the incredible power of MapInfo® desktop mapping solutions for business analysis. Call us at:

800.488.3552 (U.S. only)

518.285.7110 (International)


About MapInfo
MapInfo is desktop mapping. We began the desktop mapping industry 10 years ago, and we proudly continue our tradition of leadership and innovation today. We offer a complete line of products -- from our affordable, stand-alone desktop mapping solution, MapInfo Desktop™, to our flagship product, MapInfo Professional™, the most complete, sophisticated, and intuitive desktop mapping solution available anywhere in the world. Our complete desktop mapping solutions include a network of worldwide partners creating custom applications, the most extensive line of high-quality maps and data, technical support, training, and consulting expertise. All are designed to fit your business, your level of expertise, your computing environment, and your budget.

MapInfo Corporation

One Global View

Troy, NY  12180-8399  U.S.

Telephone:  800.488.3552 (U.S. only)

518.285.7110 (International)

Facsimile:  518.285.7440

Internet:  datamap@mapinfo.com


How to Order
For the latest information on product availability and pricing, visit MapInfo on the World Wide Web.

MapXpress, the Mapping SuperStore™ on the World Wide Web!

MapInfo offers a complete line of desktop mapping software and worldwide data products. To visit MapXpress, the Mapping SuperStore, click the Web button.

Mapplets™ on CD-ROM!

To purchase Mapplets on CD-ROM, fax or call us. To fax us, simply click the Fax button, and print and fill out the form we've provided for you. Or call us at 800.488.3552 (U.S. only) or 518.285.7110 (International).


MapInfo Professional
MapInfo Professional™

MapInfo Professional is the most powerful and intuitive desktop mapping solution for client/server environments and the first to be compatible with Microsoft® Windows® 95 and Office 95; with drag-and-drop mapping between applications. MapInfo Professional includes the industry’s first built-in remote database read/write capabilities with conflict management that let you simultaneously access all your corporate data and keep it current. MapInfo Professional also breaks new ground with its ability to send spatial queries (such as finding all customers in a selected region) to the server for quick processing.

By leveraging the naturally occurring geographic component of business information, you can integrate, visualize, and analyze data from multiple sources and discover patterns and trends in your data that otherwise remain hidden. With MapInfo Professional, you can perform sophisticated and detailed analysis, study proposed plans of action, and build professional quality maps that reveal an industry trend or business situation and that point the way to better answers. When you put geographic solutions to work, you can make smarter and faster decisions, improve your organization’s operating efficiency, and increase your competitive edge.

MapInfo Professional sets the standard for desktop mapping. A 32-bit application, it has the power to speed through complex map redraws, edits, geographic analyses, and display of raster images. The intuitive interface and interactive online tutorial help make you productive quickly. Sophisticated tools facilitate map creation, editing, and analysis. Many text and symbol choices, including user-created bitmaps, give maps a professional “paper quality” look for presentations and output. And MapInfo Professional ships with a world of information—over 475 MB of useful maps and demographic data from around the world.

MapInfo Professional uses dBase®, Microsoft Excel, Lotus 1-2-3®, ASCII, ORACLE®, Sybase®, and other popular data directly. MapInfo Professional platforms Windows® 95, Windows 3.1 (16-bit application), and Windows NT 3.51.

For more information about MapInfo Professional, call us at:

800.488.3552 (U.S.A. only)

518.285.7110 (International)


MapInfo Desktop
MapInfo Desktop™

MapInfo Desktop™, from MapInfo Corporation, is business mapping software designed for professionals who need to make informed decisions fast in a stand-alone computing environment. You can layer together your desktop data, including Microsoft® Excel, Lotus® 1-2-3®, dBASE®, and ASCII, onto a single map to create a revealing picture of your business. Use MapInfo Desktop™ to quickly and easily analyze sales, spot trends, target and manage direct mail campaigns, choose new business locations, perform competitive analysis, and much more. The possibilities are virtually endless when you add maps to your standard rows and columns of data.

Not only can you discover new information, but MapInfo Desktop™ helps you produce brilliant printed or electronic presentations, so communicating your new findings with others in your company is easy and impressive. Maps add visual interest and convey information more clearly than only words or grids of numbers.

For more information about MapInfo Desktop™, call us at:

800.426.0520 (U.S. only)

518.285.7110 (International)


Fax Order Form
 Print and Fax to MapInfo at (518) 285-7440 (U.S.)

DESCRIPTION	|  QTY	|     REGION	|	UNIT PRICE	|	TOTAL

Mapplets	|	|	|	$99.00 / Complete Set	|

CA, NY, NJ, TX, CT, IL, MA, MD, GA residents add appropriate tax.	|	ADD SALES TAX	|

UPS Blue $7; UPS Overnight $35; Canada $7; other countries $35	|	ADD SHIPPING	|

|	TOTAL	|

Name	Title	       Phone

Company	       Fax

Address  (No P.O. boxes, please)	       e-mail address

City	State/Province	ZIP/Postal Code	Country

Method of Payment (Sorry, we cannot bill you):  · Visa    · MasterCard    · Amex

Account Number 	Expiration

Name on Card	Billing address on card

To help us create new and better data products, please answer these questions:

Have you ordered from MapInfo before?    · Yes   · No

Would you like to receive additional information on MapInfo products? · Yes  · No

Are you purchasing data for home or office use?   · Home   · Office

Which industry is your business in?  (Select one):

•  ADVERTISING	•  GOV'T FEDERAL/NATIONAL	•  REAL ESTATE
•  Publications	•  Military/Defense	•  RETAIL
•  Radio/TV	•  GOV'T STATE/PROVINCE	•  SERVICES
•  BANKING	•  GOV'T LOCAL/MUNICIPAL	•  TELECOMMUNICATIONS
•  EDUCATION	•  Police/Fire/911	•  TRANSPORTATION
•  ENVIRONMENTAL	•  HEALTHCARE	•  UTILITIES
•  Agriculture	•  INSURANCE	•  Electrical
•  Forestry	•  MANUFACTURING	•  Oil & Gas
•  FINANCE	•  NON-PROFIT	• OTHER:
What other data products would you find useful?	  (Source: 03158)

Fax the first page to MapInfo at (518) 285-7440  (U.S.)

Prices are subject to change without notice.


Demographic Viewer

Trend analysis. Market segmentation. Target Marketing. Marketers (and even nonmarketers) who need to define, analyze, and target specific markets need the Demographic Viewer Overlay different demographic data sets in intelligent ways to create sophisticated maps that profile a specific market segment. For instance, if you want to market a luxury automobile, you might want to create a map showing where upper-income populations with disposable income live. You'll instantly see where potential customers are or where to place your next dealership. Demographic Viewer comes with county-level statistics for the entire United States.

If you are running Windows® 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW. For more details and other options, click here to go to the How to Order screen.


Marketing Savvy

 Where are your marketing programs working and where do they need help? Find the answers with this interactive tutorial that guides you through case studies that analyze marketing effectiveness. You will learn how to use Microsoft Map to track marketing campaigns by mapping leads for each area (state, county, etc.) and the resulting response rates using pie or bar charts. Eliminate guesswork in your planning. Avoid low response areas. Marketing Savvy is the marketing professional's handiest tool.

If you are running Windows® 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW. For more details and other options, click here to go to the How to Order screen.


Other Data Products
Data -- maps, demographics, your business data -- is the foundation of any mapping application. MapInfo offers the most extensive array and the highest quality of data products available today, with hundreds of comprehensive data sets. Maps from around the world. ZIP Codes®. Postal codes. Demographic information, too -- a vast storehouse of facts and figures, providing the depth you need to correlate and analyze your organization's data more effectively.
Haven't found what you're looking for yet?  For more information, check the MapInfo Forum on The Microsoft Network, or contact MapInfo at:

800.488.3552 (U.S. only)

518.285.7110 (International)


Territory Builder

 Territory management is a science that requires constant analysis. Territory Builder takes the guesswork out of precisely aligning sales, service, support, or other territories. Define your regions by combining boundaries (i.e., countries, states, postal codes). Perform "what if" analyses to determine the best configurations. Territory Builder adds or averages your business's figures for each area and then shades the map, using the results. You can compare different scenarios, analyze territory effectiveness, and manage your resources more efficiently.

You can purchase Territory Builder on the World Wide Web. If you are running Windows® 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW. For more details and other options, click here to go to the How to Order screen.


MapEnhancers

MapEnhancers annotate your map with "paper map" quality details. See major rivers, additional highways, special landmarks and buildings, schools and universities, hospitals, and more, all displayed on a map along with your data. Current offerings and pricing are detailed on the World Wide Web. If you are running Windows 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW.


Geographic Data

MapInfo offers accurate, high-quality maps to complement your in-house data. With Microsoft Map and these boundary maps, you can turn your county and ZIP Code-level spreadsheet data into a map to help you analyze your data better. It’s much easier to understand color-coded data on a map than data that is only displayed in column and row format.

Map data available includes:

♦	U.S. County boundaries

♦	U.S. 5-digit ZIP Code boundaries

If you are running Windows® 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW. For more details and other options, click here to go to the How to Order screen.


Demographic Data

Master Pak from the Claritas Profiler Series allows home and business users to visualize the demographic and commercial profile for any area of the United States. It is packed with powerful information for a variety of business, marketing, and relocation applications. Combined with the analytic powers of Microsoft Excel software, it’s never been easier to plan your next move.

The Master Pak contains a hand-picked selection of data, by county, for a variety of industries and applications. The source data in the files originates from several of Claritas’s proprietary databases, including the Claritas UPDATE, Retail CLOUT, and Workplace Population.  Demographic data from the 1990 U.S. Census is also included.

Each Master Pak includes data selections designed for:

♦	Banking - Target high-income areas, home values, and job types.

♦	Business to Business - Locate areas with highest concentrations of customers.

♦	Health Care- - Show high elderly population areas and demographics.

♦	Media - Expand your market by knowing family demographics.

♦	Neighborhood - Visualize the family and income details of the neighborhood you live in.

♦	Real Estate - Identify home costs and mortgage rates for given areas.

♦	Retail - Better understand markets, clients, and spending patterns.

If you are running Windows® 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW. For more details and other options, click here to go to the How to Order screen.


Great Maps
Great Maps!

"A picture is worth a thousand words." Maps have meaning, and if you want your maps to have impact, then find out how Great Maps! can help you drive your point home. By teaching you basic design principles, this tutorial provides you with the tools to quickly and painlessly make colorful, professional looking maps that powerfully relay the meaning behind your data. With Great Maps!, you'll be creating effective maps in no time!

If you are running Windows® 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW. For more details and other options, click here to go to the How to Order screen.


Mastering Data Map
Mastering Map

 Take full advantage of Microsoft Map. We want to get you up and running quickly with this step-by-step tutorial perfect for those who are new to mapping. You'll also get tips about embedding maps in other Microsoft® applications. With this companion to Microsoft Map, you'll soon discover that there's no limit to what you can do with maps.

If you are running Windows® 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW. For more details and other options, click here to go to the How to Order screen.


Mapplications
           Available Mapplets

This easy-to-use suite of mini-applications, tutorials, maps, and demographics is perfect for honing your mapping skills, increasing your analytical power, and getting instant, customized results in the form of clear, meaningful maps. Mini-applications and tutorials include Territory Builder, Demographic Viewer, Marketing Savvy, Mastering Map, and Great Maps!. Plus, U.S. ZIP Code and County boundaries and over 102 demographic variables at the U.S. county level for businesses and consumers. Mapplets is available on one CD-ROM or overThe Microsoft Network. Click the buttons to the right to learn more.  Together, these applications provide a diverse yet easy-to-use suite of presentation mapping solutions!


Fun Pack Places

Taking a trip? Planning a road rally? Just dying to find the nearest golf course? Fun Pack Places reminds you to have fun. Look for destinations like national parks, wineries, and amusement parks. You'll see the important information about each location: address and telephone, hours of operation, and rates. Fun Pack Places is available by region. Current offerings and pricing are detailed on The Microsoft Network. If you are running Windows 95 and have set up your computer to connect to the Internet, click here to go to the MapInfo Forum.


Distribution
Located Near You

MapInfo and our qualified partners and distributors have offices around the world. Contact MapInfo for the office nearest you.

Argentina	Costa Rica	India	Netherlands	South Africa
Australia	Czech Republic	Indonesia	New Zealand	Spain
Austria	Cyprus	Ireland	Norway	Sweden
Barbados	Denmark	Israel	Papua New Guinea	Switzerland
Belgium	Ecuador	Italy	Philippines	Taiwan
Bermuda	Ethiopia	Jamaica	Poland	Thailand
Brazil	Finland	Japan	Portugal	United States
Bulgaria	France	Kenya	Rumania	Uruguay
Canada	Germany	Korea	Russia	United Kingdom
Chile	Greece	Malaysia	Saudi Arabia	Venezuela
China	Hong Kong	Mexico	Slovakia
Columbia	Hungary	Morocco	Slovenia


ZIP Codes
ZIP Codes®

You can order 5-digit ZIP Code boundary maps. For information on product availability and pricing, visit the MapInfo Forum on The Microsoft Network.


County Boundaries

You can order County Boundaries free (with other purchase) from The Microsoft Network. If you are running Windows 95 and have set up your computer to connect to the Internet, click here to go to MapInfo on the WWW. For more details and other options, click here to go to the How to Order screen.


Unable to connect

Could not automatically establish a connection to the MapInfo Web site.

Once you have manually established a connection to the World Wide Web, visit the MapInfo Web site at http://www.mapinfo.com/